This week, Victoria introduced a new logo able to be used by all early childhood education and care services delivering funded kindergarten programs.

The Kinder Tick will be a new way that parents and carers can identify where their child can access a funded kindergarten program. It will also be extra tool for services to use when explaining to families what they can expect from a kindergarten program, and the benefits children stand to gain by taking part.

Backed by a state-wide communications campaign, the Kinder Tick signals to families that their child will be taking part in a play-based learning program that:

• is evidence-based
• led by a qualified teacher
• is funded and approved by the Victorian Government
• complies with the National Quality Framework.

As part of the Kinder Tick’s launch, all eligible Victorian services will receive a free signage pack and digital tools to support take up of the brand.

The Kinder Tick is being introduced to help make the experience of choosing a provider or service being as simple as possible: bringing all funded kindergarten programs under one state-wide symbol, regardless of the setting in which they’re delivered.

Eligible services can use the Kinder Tick to promote their kindergarten programs to local families, especially in the lead-up to the state-wide roll-out of Three-Year-Old Kindergarten in 2022.

The Department of Education and Training (DET) will promote the Kinder Tick across Victoria through advertising, a new website and helpful resources for services and providers to use, introducing families to the Kinder Tick and directing them to enrol in a program at a service displaying the brand.

The Kinder Tick is an optional tool for eligible services in Victoria to use to provide an extra opportunity to promote early childhood education. It’s not a rating system, and sits alongside the National Quality Framework. DET messages will continue to emphasise the importance of quality in supporting children’s learning and development.

All early childhood services that provide a Victorian Government funded kindergarten program will still receive and display their Victorian Government kindergarten program funding certificate, whether or not they choose to use the Kinder Tick. 

More information is available at: www.vic.gov.au/kindertick

Resources to support services to use the Kinder Tick and explain what it means to families are available at: www.education.vic.gov.au/kinder-tick-info